The market for chilled cold and hot-eating pies and savoury pastry products is estimated at f443 mn in 1998, representing growth of 13 per cent since 1994. The market declined during 1996, following the scare linking BSE in cattle with The human disease CJD. Since then, the market has shown strong recovery, Chiefly as a result of the devleopment of a growing range of premium products. The pie and pastry market is dominated by pre-packed products, with sales Valued at f388 mn ad a market share that increased form 83 per cent in 1994 To 88 per cent in 1998.
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