MARKET SURVEY 2: BLENDED SCOTCH WHISKY

摘要

Although it is still by far the UK's biggest-selling spirit, blended Scotch whisky has seen is dominant role diminish markedly over a period of nearly two decades. By 1996 its share of aggregate spirits volume stood at 36.4 per cent (in terms of litres of pure alcohol), down form 45.6 pe cent ten years earlier and 48.5 per cent in 1979. Sales of blended Scotch amounted to 29.7 mn lpa in 1996, or 8.84 mn cases, a Fall of 33 per cent on 1986. Over the same period, overall spirits volume declined At half that rate, losing 16 per cent, while spirits other than blended Scotch fell by Only 2 per cent.