Central to coaching is the belief that clients don't need 'fixing' or 'improving'; they are functioning perfectly, yet they can still make alternative choices or develop even better strategies. An individual may be clear that their next step is a promotion. The coach's role is to help the client mobilise the energy to refresh their CV, investigate the market and ramp up their networking. Some people find it difficult to clarify their next step. A good coach isn't there to advise that individual what to do, but rather to help them identify what values any role must support if they are to be happy. When did they feel most energised and alive at work? What was it that inspired them? How and where can they replicate this?
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