Relationships Built on Trust Drive Printer Partnerships

摘要

Brand owners have trust issues. TheyVe seen and heard —and sometimes experienced — all of the things that canH go wrong with their printing and marketing programs,W Km and that makes them afraid. Layered on top is the factthat the way brands are marketing their products and serviceshas changed considerably during the past few years. This makesthem even more cautious about whom they can trust with theirbrand image and message.