New PET nut container provides clear benefits

摘要

As part of its "Reduce, Reuse, Recycle" initiative, nut processor John B. Sanfilippo & Son, Elgin, IL, has transitioned the retail packaging for its Fisher Nuts brand from a composite can to a lightweight, clear PET package. The switch to the new material also inspired a complete brand makeover, including a new logotype, label graphics, and label material, recently launched through the "Freshness You Can See" campaign. According to JBSS procurement category manager Joe Freiburger, the company had been searching for a more sustainable option to the composite can since late 2008, settling on PET due to its recyclability. "There currently isn't an infrastructure for recycling the composite can, whereas PET is the most commonly recycled plastic," Freiburger explains.