Hip FLASQ is first U.S. wine brand in a can

摘要

With "convenient" and "green" top of mind, St. Helena, CA-based JT Wines is the first in the U.S. to launch its wine brand in a shatterproof, quick-chilling aluminum bottle. FLASQ Wines, in 2009 Chardonnay and 2009 Merlot varieties, were launched in January in sleek 375-mL resealable aluminum bottles from Exal (www.exal.com). According to JT Wines spokesperson Beth Ridenour, the brand was developed to meet the convenience needs of wine enthusiasts who lead active lifestyles. "Most times glass isn't permitted by a pool, and a lot of times, if you are at a ballgame, or a concert, or another venue, there is not a great list of wines readily available to you," she says.