SOUND OFF!

摘要

Said Scott A. Vitters, general manager, PlantBottleTM Packaging Platform, The Coca-Cola Company, at NextPack, "Big ideas for the planet can be successfully turned into commercial realities, but a long-term perspective is needed. The movement towards a PlantBottle package had to include recycling in the current infrastructure, and it could not disturb the recycling efforts of typical plastic bottles." What do you think about Coca-Cola's strategy?