A-B InBev serves up 200,000 unique lab els for summer promo

摘要

The customization/personalization bug has now bitten brand managers at A-B InBev. In a summer partnership with Mad Decent Block Party, the brewer is releasing limited-edition 16-oz Bud Light festival cans decorated in full-body shrink-sleeve labels. Bud Light developed 31 designs for the release, and these could be transformed into 31 million unique labels thanks to HP SmartStream Mosaic algorithm from HP Indigo. The software modifies each label design to produce label outputs where no two are alike. In this case, about 200,000 labels were needed to support the promotion, so that's how many unique labels were produced. The cans will only be available at Mad Decent Block Party events in the U.S. and Canada. Founded by Grammy-award winning artist Diplo, Mad Decent aims to bring new genres and cultures to light in the ever-evolving music world.