Unilever Launches its Largest Ever Refill Trial

摘要

In late October, U.K. supermarket chain Asda relaunched its Middieton store in Leeds as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and U.K. beauty products company Beauty Kitchen, which is known for its "Return, Refill, Repeat" program. Unilever is a lead partner in Asda's trial providing seven of its household brands, including Persil laundry detergent, PG Tips tea, Radox shower gel, Cif household cleaning items, Simple liquid handwash, Pukka tea, and Alberto Balsam shampoo and conditioner. Trialing three different refill formats, this is the largest project of its kind for Unilever in Europe, the company says, providing a real-world "test and learn," to understand what works best for consumers in a retail environment.