Unilever Expands Refill Trials in the U.K.

摘要

After its experimentation with three refill/ reuse models at Asda's Sustainability Store in Leeds last year exceeded expectations, Unilever is moving full throttle ahead with its "test and learn" trials of refillable and reusable packaging formats in the U.K. Continuing its partnership with Beauty Kitchen, a D2C company that successfully developed the Return·Refill·Repeat model for its own brands, Unilever will be expanding its trials to seven Asda and Co-op stores by year-end 2021. This, it says, will be the first refill trial of its kind at this scale in the U.K. "We are very much in test and learn mode now, so our current focus is on these trials in the U.K.," says Unilever. "They will enable us to test different refill models, different store formats and in-store locations, as well as testing the different shopper experiences that could enable long-term use of refillable products. We're going to be gaining as much new insight and learning from these trials as we can, and this will help inform our next steps and what might be possible in the future."