Red Bull is an energy drink which is produced and sold by the Austrian company of the same name. In the UK, the brand has an 85% share of the functional energy drinks market.rnThe 'energy shot' is a new category for the UK, but in the US the sector boasts 250 different products and is worth $500m. The top-selling brand is currently 5-Hour Energy, produced by Living Essentials. The big three names when it comes to energy drinks in the UK are Red Bull, Lucozade Alert and Coca-Cola's Relentless, who have left it late to release their shots but have the advantage of being renowned brands.
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