Coca-Cola Co., Atlanta, is rolling out a new visual identity for Miniute Maid and other key brands in its extensive juice family. The uniform packaging design, to be implemented across multiple brands and products worldwide, is partrnof Coke's comprehensive, strategic effort to expand its share of the juice category.rnWith more than 100 juice and juice drink brands available in 145 countries worldwide, Coca-Cola says its share of this fragmented growth category has nearly doubled over the past 10 years. Its ready-to-drink juice and juice drinks business has blossomed from 1998 to 2008 at an annual growth rate of 11 percent. Based on extensive consumer research, the new visuals were developed to enhance brandrnpreference, improve shelf stand out, drive cost efficiencies and create consistency across a world-leading family of juice brands and products.
展开▼
