Coconut-water sports drinks stand tall in long-neck PET bottle

摘要

Greater>Than's sports/hydration beverage based on coconut water has been introduced in the first 20-oz stock PowerFlex? PET container from Amcor Rigid Plastics . The hot fill bottle gives Greater>Than a unique shelf appeal by offering a glass-like appearance, a smooth feel and easy labeling. Greater>Than, a start-up co. based in Highland Park, IL, undertook extensive research to develop a novel beverage formulation and a different brand concept that capitalizes on Amcor's distinctive long-neck, no-panel packaging. The PowerFlex bottle is unique," says founder Mark Sider. "It is taller than other 20-oz sports drink containers, clean-looking and gives us a big edge in terms of providing eye-catching shelf appeal."