Shaped sports-drink pouch stands up to competition

摘要

Gleukos, Inc.''s new glucose-based beverage breaks from the pack in a flexible, standup pouch with a cap that eliminates leaks and spills. Electric graphics on a metallized film convey the drink''s kicked-up amperage. There''s no sugar coating it: New Gleukos™ sports performance beverage provides serious energy replenishment and hydration, according to its developer, Gleukos, Inc., Portland. Introduced in September in a custom-designed, 16-oz flexible standup pouch that provides equally unique functional benefits, Gleukos was created by former Nike employee Mark Jensen to address what he felt was a lack of energy-enhancing ingredients in existing sports drinks. "The answer was glucose," Jensen explains. "The most simplified form of energy the body can use, glucose requires no digestion. It is instantly absorbed by the bloodstream and muscles, giving athletes immediate energy." Gleukos is made from pure cane sugar that is transformed from fructose to glucose in what the company calls a "special refinement process." Each 8-oz serving of the drink (each pouch holds two servings) provides 17 g of carbohydrates and 70 calories, meant for consumption "before, during and after activity to elevate, maintain and restore the body''s natural glucose levels."