A satiating diet of sustainable strategies

摘要

In the 1980s, pop singer Sheena Easton ("Morning Train," "For Your Eyes Only") did a radio commercial for some diet program where she lamented how hard it was to lose those last two pounds (and how the program could help, of course). At the time, she wore maybe a size 2 in clothes, and I remember thinking, "Yeah. It's those last two pounds I worry about, Sheena. Not the first 20, 'cause those come off.ro easily." This came to my mind recently when I was trying to describe how the environment for sustainable packaging has changed in the last year or two. Companies are still committed to eco initiatives and have achieved some pretty significant milestones. But reaching the next incremental goal is getting harder. (As we know, sustainable packaging is a journey so you'll never really be done.)