How to arab repeat sales with e-mails

摘要

Keeping in touch with customers through e-mail could corral additional sales, says Bill Hanifin, managing director of Hanifin Loyalty LLC, a market research firm based near Ft. Lauderdale, Fla. But how do you avoid getting deleted or landing in junk mail? Get their attention in the subject line. Use of the word "free" is eyecatching, says Hanifin. But avoid the words "discount offer" or "coupon" because that could land you in the spam folder. Be succinct, clear, and state a benefit. Let them know up front if this is something they signed up for in the subject line. For example, "Welcome to our program" or something that indicates they're being rewarded for their membership.