Abold vision

摘要

The visual communications (viscom) IE category is in rude health. Sales of interactive display products, panels and boards continue to buck the trend of the wider OP industry, with manufacturers reporting strong demand for their products. But challenges as well as opportunities remain as the workplace dynamic shifts and technological changes accelerate. Nathan Dawes, Technology Product Manager of UK wholesaler VOW, backs this view: "Viscom continues to defy the broader OP industry direction and is up 7-9% year on year," he says. And there's huge potential for this sector. "With over 67 million meeting rooms worldwide, the prospects for interactive solutions within the corporate sector are immense. It currently accounts for only 12% of the total market, but by 2017 it'll boom to 30%. Already, 38% of European firms are also using screens outside of meeting rooms for digital signage purposes and that will only increase."