文摘
英文文摘
ACKNOWLEDGEMENTS
List of Tables
List of Figures
Chapter One INTRODUCTION
1.1 Need for the Study
1.2 Significance of Study
1.3 Brief Introduction to the two Companies
1.4 Structure of the Thesis
Chapter TWO LITERATURE REVIEW
2.1 Culture
2.1.1 Concept of Culture
2.1.2 Forces that Maintain Cultural Differences
2.1.3 Culture Onion
2.2 Gross Culture
2.2.1 Hall's High Context and Low Context
2.2.2 Hofstede's Cultural Dimensions
2.2.3 Schwartz's Ten Value Types
2.3 Corporate Culture
2.3.1 Definition
2.3.2 Business Ethics
2.4 Collins and Porras' Theory
2.4.1 Visionary Company
2.4.2 Summary of Built to Last
2.5 Introduction to the Two Companies' Core Ideologies
2.5.1 The Core Ideology of TRT
2.5.2 The Core Ideology of Pfizer
2.6 Previous Studies
Chapter Three RESEARCH METHODOLOGY
3.1 Research Questions
3.2 Data Collection
3.2.1 Research Approach
3.2.2 Choosing Samples for the Research (Participants)
Chapter FOUR RESULTS AND DISCUSSION
4.1 Analysis of the First Research Question
4.1.1 TRT Identified as a Visionary Company
4.1.2 Pfizer Identified as a Visionary Company
4.2 Analysis of the Second Research Question
4.2.1 Core Values and Purpose
4.2.2 Leadership
4.2.3 Products and Services
4.2.4 Markets and Environment
4.2.5 Employees
4.2.6 Crisis Management
Chapter FIVE CONCLUSIONS
5.1 Conclusions of the Research
5.2 Suggestions to Chinese Enterprises
5.3 Limitation of this Research
REFERENCES
APPENDIX I ENGLISH QUESTIONNAIRE
对外经济贸易大学;
