Can Stringer Fix Sony on the Run?

摘要

When sir Howard String- er became the first gaijin (non-Japanese) to head the legendary electronics -and-entertainment giant Sony last June, it didn't really seem so shocking. Several years earlier, such a selection would have been mind-boggling, as Sony, despite being one of the more cosmopolitan corporations in Japan, was as deeply steeped in tradition as a strong brew of green tea. What mitigated the surprise was the company's plight, a grim combination of red ink and the humiliation of losing in the very product areas it once dominated; things like televisions and portable audio. Plus, its movie studio had made "Gigli."