The Search for a Candidate

摘要

The national polls don't reflect it, but in one sense john mccain is the clear front runner in the presidential race: he leads in search-engine ads. When you type McCain's name into Google, alongside or above the standard search results you'll always get a text ad—a "sponsored link"—that leads you to a Web site soliciting campaign contributions for the Arizona senator. What happens when you type "Giuliani" into Google? You get a paid link to the former New York mayor's site. But you also get a McCain ad.