Stamps.com CEO Ken McBride sees every reason to believe that his company's "personalized postage" program can take a licking and keep on sticking. What he needs is for the U.S. Postal Service to view things the same way, which might require officials there to don corrective lenses to see beyond a particularly embarrassing public relations episode. Either way, things could be worse: Eight years after company founders began pondering the problems inherent in providing U.S. postage securely over the Internet, Stamps.com recently posted its first quarterly profit — 3 cents per share. While McBride told Wall Street that the milestone would have been reached with or without the much-publicized, wildly popular and at least temporarily suspended PhotoStamps program, there can be no mistaking what's at stake for his company as postal officials ponder the future of those stamps.
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