Combining the clout of copyright law with a few lines of poetry in order to hammer spammers was always seen here as clever — as gimmicks go — despite the obvious challenge of mustering enough legal muscle to make the scheme work. This unique approach — three lines of copyrighted haiku inserted into an e-mail header — was why a company called Habeas garnered wide press attention over the past couple of years in an anti-spam market that's more crammed with indistinguishable dreamers than an "American Idol" tryout. Gimmicks usually go away, however, and such is the case here with the haiku. What's truly surprising, though, is that Habeas hasn't gone away with it... and doesn't appear headed anywhere but up anytime soon. Last week the company announced a breakthrough deal with Microsoft that will see the biggest name in IT adopting Habeas' revamped SafeList technology to help it address the deluge of spam coursing through its Hotmail and MSN platforms.
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