Insight EYE News - SNS text Contents Data analysis Software for Marketing Solution

摘要

The present invention relates to a marketing solution software through analysis and visualization of data of an Insight Eye press company and a social network service, comprising: a data collection unit for collecting articles from a press company; a keyword analysis unit for extracting a keyword for each article and analyzing an issue keyword for each period; a social network analysis unit for collecting keyword-associated Twits and analyzing emotional words; and a data visualization unit for providing an analysis result as visualization data in the web. According to the present invention, articles collected through the data collection unit are analyzed by using the keyword analysis unit and the social network analysis unit to provide a result thereof as visualization data through the data visualization unit. Also, startups and small business enterprisers that are difficult to have a marketing consultation due to an existing problem of high costs can use the solution at low costs.