CUSTOMER INSIGHT ANALYSIS METHOD, CUSTOMER INSIGHT ANALYSIS DEVICE, INFORMATION PROCESSING METHOD USING SENSE-OF-VALUE DATA, AND INFORMATION PROCESSING DEVICE USING SENSE-OF-VALUE DATA

摘要

Provided is a customer insight analysis method capable of acquiring sense-of-value data while ensuring a degree of freedom in designing of hardware resources of an information processing device. This customer insight analysis method involves: acquiring, on the basis of data-conversion-use leaning vehicle traveling data including traveling data while a customer is on board a data conversion leaning vehicle and data-conversion-use evaluation data of a plurality of customers with respect to the boarding, sense-of-value conversion data generated by associating sense-of-value data indicating a sense of value, leaning vehicle traveling data, and evaluation data with one another; acquiring analysis-use leaning vehicle traveling data including traveling data in the case where the customer is on board a leaning vehicle to be analyzed and analysis-use evaluation data of the customer with respect to the boarding; converting the acquired analysis-use leaning vehicle traveling data and the acquired analysis-use evaluation data into conversion sense-of-value data relating to the sense of value of a customer to be analyzed by using the acquired sense-of-value conversion data; and generating and outputting output sense-of-value data by using the converted conversion sense-of-value data.