Milk packaqing voted cream of the crop

摘要

Consumers have voted to award Arla Foods the Product of the Year 2008 in the milk category for its branded milk packaging last month. The packaging, which was given a facelift and launched in April 2007, aims to be simple, deliver one clear message and stand out on shop shelves. The company decided to redesign its packaging on the back of a survey that concluded that more than 90% of people in the UK were unaware of the true fat content of a pint of milk.