How often have we heard some company owner or representative declare, "Our employees are our most valuable asset?" Some companies have even adopted this claim as their byword. In this era of more-than-full employment and a growing shortage of qualified job applicants in virtually every industry, those words have now become a reality. The unfortunate fact, however, is that few companies, their owners, their managers or supervisors have taken that claim to heart. Despite the increasing difficulty and expense of recruiting and retaining suitable employees, little effort has been made by most employers to actually demonstrate that they truly value those "assets." In all but a few workplaces it remains work as usual, with little if any effort made to show genuine employee appreciation.
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