Kroger Co.

摘要

"Have it your way" could be the Kroger Co.'s new slogan. While the Cincinnati-based retailer may run into copyright infringement issues with Burger King, the phrase accurately reflects company efforts during the past year to develop an omnichannel business model. The company's new model runs deep and includes changes to operational infrastructure as well as new and expanded consumer-facing platforms. Most notably, Kroger entered into a partnership with the U.K.-based online supermarket retailer Ocado. The agreement is exclusive to the United States and gives Kroger an online "deliver-to-home" solution. The partnership will involve the opening of at least 20 fulfillment centers throughout the country during the next three years.