The Kroger Co.

摘要

Market forces whipsawed the Kroger Co. in 2020.The Cincinnati-based retailer ended its fiscal year 2019 in February amidst a backdrop of volatility. Then the coronavirus (COVID-19) pandemic hit, and Kroger's business accelerated at an unprecedented pace. Today, management is seeking to sustain the gains it achieved during a year unlike any other. While Walmart Inc. and Target Corp. eschewed financial guidance, citing the uncertainty of the pandemic, Kroger's leadership set a marker. In mid-September, citing current consumer trends, the retailer raised its guidance for the fiscal year.