A NUMBERS GAME

摘要

The pressure is always on marketers to demonstrate ROI, but many are still chartering new territory when it comes to effectively measuring the reach of hashtags, infographics and video. According to Adobe's 2013 Digital Distress study-called "What Keeps Marketers Up at Night?"-68% of marketing professionals feel more pressured to show ROI. The report, which surveyed more than 1,000 marketers, also concluded that the issues of greatest concern for marketers are reaching their consumers (82%), understanding whether their campaigns are working (79%), proving campaign returns (77%) and demonstrating marketing ROI (75%). Additionally, 68% of all marketers think companies won't succeed without a digital approach.