Sharing in the Discovery

摘要

In April 2004, Starbucks Coffee Company and Beam Global Spirits & Wine, Inc. partnered to create, manufacture and market a Starbucks-branded coffee liqueur. In February 2005, Starbucks Coffee Liqueur launched nationally and later that year the Cream Liqueur made its debut. According to Stacey Simmons, senior brand manager for Starbucks Liqueurs, "The response to the brand since its introduction has been tremendous; the Coffee Liqueur hit the 100,000 case mark in the first year, which is something that rarely happens in our industry, and for that we are extremely proud."