Taking the Moral High Ground?: The Reduction of Private Car Usage Through a Sense of Obligation

摘要

This study investigates the extent to which a sense of moral pressure to reduce car usage is influenced by household decisions about vehicle use. There is a higher probability of feeling moral pressure among those driving more, those driving larger vehicles, and those using more fuel-efficientvehicles. This moral pressure is found to decrease for households with higher income and households further away from a city centre. Results suggest that there is room to shape transport policies to focus on those households that feel less moral pressure in reducing use of personal automotivevehicles.