机译:考察制造扩展产品的感知难度对品牌扩展态度的影响
Department of Marketing, Washington State University, Pullman, WA 99164, USA;
Department of Business Administration, University of Illinois, Champaign, IL 61820, USA;
Department of Marketing, Saint Louis University, St. Louis, MO 63108, USA;
School of Business and Economics, Indiana University South Bend, South Bend, IN 46630, USA;
brand extensions; brand attitudes; perceived difficulty; perceived fit; curvilinear relationship; moderation; transferability;
机译:感知互补性和可替代性在感知制造难度与延伸态度关系中的调节作用
机译:信息内容对用户对激进技术品牌扩展的态度的影响:信息内容对品牌扩展的用户态度的影响
机译:类别特征对品牌延伸态度的影响:研究笔记
机译:品牌关系类型和感知契合度对品牌延伸的消费者评估的影响
机译:产品组合和创新的品牌延伸效应:创新能力实现新价值的多元化视角
机译:校正:二项式误差模型的新扩展,用于对教育测试和态度调查中的各种难度项目做出反应
机译:Effect of technology on perceived risk attitude towards extended products in brand extension.