Boosting your product's country of origin

Brett Martin

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Boosting your product's country of origin

机译：提升产品的原产国

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摘要

This article offers managerial implications for improving consumer perceptions of a product's country of origin.

机译：本文为改善消费者对产品原产国的认知提供了管理意义。

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来源
《Journal of Strategic Marketing》 |2010年第4期|P.357-358|共2页
作者
Brett Martin;
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作者单位

Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George Street, Brisbane, 4000, Australia;

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原文格式 PDF
正文语种 eng
中图分类
关键词
country of origin; marketing; imagery;

机译：出生国家;市场营销意象;

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专利

1. Ethnocentric beliefs and country-of-origin (COO) effect Impact of country, product and product attributes on Greek consumers' evaluation of food products [J] . George Chryssochoidis, Athanassios Krystallis, Panagiotis Perreas European journal of marketing . 2007,第11a12期

机译：民族中心信仰和原产国（COO）效应国家，产品和产品属性对希腊消费者对食品的评估的影响
2. Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations? [J] . Zachary S. Johnson, Yichao Tian, Sangwon Lee Journal of Brand Management . 2016,第4期

机译：原产国/地区适合度：品牌原产地和制造国/地区之间的差异何时会减少消费者对产品的评价？
3. The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct [J] . Gary S. Insch, J. Brad McBride Journal of Business Research . 2004,第3期

机译：起源国线索对消费者对产品质量的看法的影响：对分解后的起源国构造的双边检验
4. Do Product Failure Type and Product Country of Origin Matter in Consumer Attitudes Toward Product Failures? A Two-Country Study [C] . Ronnie (Chuang Rang) Gao AMA Winter Academic Conference . 2019

机译：在消费者对产品失败的态度中进行产品故障类型和产品原产国吗？一个两个国家的研究
5. Country of origin effect: A conceptualization and test of alternative models of attitudes toward foreign countries and products. [D] . Yoo, Yangjin. 1998

机译：原产国效应：对外国和产品态度的替代模型的概念化和检验。
6. Boosted Lopinavir– Versus Boosted Atazanavir–Containing Regimens and Immunologic Virologic and Clinical Outcomes: A Prospective Study of HIV-Infected Individuals in High-Income Countries [O] . -1

机译：增强洛匹那韦与增强阿扎那韦的方案及免疫病毒学和临床结果：对高收入国家艾滋病毒感染者的前瞻性研究
7. Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research [O] . N. Meltem Çakıcı 2015

机译：产品，品牌和国家：国家/地区的国家 - 国产国家的国家（PoC）构建

Boosting your product's country of origin

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