机译:企业社会责任和消费者品牌社会距离的动机如何影响消费者采取亲社会行为
Department: School of Business, University/Institution: Universidade Federal do Parana (UFPR), Address: Av. Lothario Meissner, 632 2° andar, CEP: 80210-170, Curitiba, PR, Brazil;
Department: School of Business, University/Institution: Universidade Federal do Parana (UFPR), Address: Av. Lothario Meissner, 632 2° andar, CEP: 80210-170, Curitiba, PR, Brazil;
Department: School of Business, University/Institution: Universidade Federal do Parana (UFPR), Address: Av. Lothario Meissner, 632 2° andar, CEP: 80210-170, Curitiba, PR, Brazil;
Motivations for CSR; Consumer-brand social distance; Consumers' pro-social behavior;
机译:CSR认可的社交媒体影响因素:消费者模拟对CSR行为和消费者关系的影响
机译:公司的善行如何鼓励消费者采取亲社会行为
机译:社交媒体互动对消费者与品牌关系的影响:对品牌认知和营销行为的三国研究
机译:基于现场实验的消费者倾向对估价对估值影响的研究
机译:企业社会责任的共同创造:何时和为什么企业社会责任共同创造会影响消费者的评价和行为意图
机译:践行企业社会责任会使消费者更喜欢您的商店吗?消费者与零售商的爱情调解了企业社会责任和行为意图
机译:为什么企业参与者会参与亲社会行为?布迪厄斯式的企业社会责任观