Product and Service Innovation: Ideas for Future Cross-Disciplinary Research

摘要

Even though cross-disciplinary research has been gaining wider acceptance in recent years due to its ability to reflect business world phenomena, and thus its relevance to managerial practice, several issues still hinder its development, including the stigma attached to cross-disciplinary research within the scientific community, the scarcity of established paradigms, and the lack of an overall agreed on direction for future research. Hopefully the suggestions provided in this study may foster the development in the field by providing ways of alleviating some of the pressing concerns experienced by cross-disciplinary researchers as well as providing new opportunities for cross-disciplinary research.