Marketing Lessons from the Grateful Dead

摘要

Is a marketing book about insights learned from a dope-fueled group of rock musicians necessary or worthwhile? This is the question I asked myself as I began reading Marketing Lessons from the Grateful Dead. Surprisingly, the answer turned out to be, "Yes!" Everyone should read this book because it is filled with pragmatic and some not-so-pragmatic insights and action steps from a rock band that became one of the most well-known musical groups ever.