Grateful Dead Content Lessons

摘要

in the 1960s, the Grateful Dead pioneered many social media and inbound marketing concepts that content businesses use today. The band made a series of difficult and often unpopular decisions in order to differentiate itself from its competition. But those choices-made completely against accepted record industry "best practices"-turned the Grateful Dead into one of the most successful content creators in history. The band performed more than 2,300 concerts from 1965 through 1995, generated billions of dollars in ticket sales, and produced many gold and platinum records.