A Mixed Methods Approach: Using Cultural Modeling and Consensus Analysis to Better Understand New Zealand's International Innovation Performance

摘要

This article highlights the benefits of jointly using cultural modeling and cultural consensus analysis for the purpose of triangulation in research in which a cultural group's point of view is desired. Cultural models are those presupposed, taken-for-granted models of knowledge and thought used in the course of everyday life to guide a person's understanding of the world.These models can be identified by discourse analysis. Cultural consensus analysis is a quantitative-based methodological tool that asks if shared knowledge of a specific cultural domain exists within a group of informants. In presenting their results, the authors recommend the joint use of these two methods in research in which a broad understanding of a cultural group's perspective on a given topic is needed.