The Federal Trade Commission (FTC) held a two-day town hall meeting "Ehavioral Advertising: Tracking, Targeting, & Technology" on November 1 and 2. The forum was a follow up to the FTC's November 2006 forum "Protecting Consumers in the Next Techade" and a complaint filed that same month by the Center for Digital Democracy (CDD) and the US Public Interest Research Group (PIRG) calling for (1) the FTC to investigate the "data collection stemming from such fields as Web analytics, online advertising networks, behavioral targeting, and rich 'virtual reality' media" and (2) Congress to pass legislation requiring "affirmative consent for all data used which must be regularly updated and re-approved by users" thereby establishing an "all-embracing opt-in" as a minimum standard.
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