PARSING THE DEMOGRAPHIC: THE CHALLENGE OF BALANCING ONLINE BEHAVIORAL ADVERTISING AND CONSUMER PRIVACY CONSIDERATIONS

摘要

Remember when advertising was confined to magazine leaflets, billboards, and television commercials? While these forms of advertising have not yet gone the way of the martini lunch, they are no longer the channels that give businesses the biggest bang for their buck. Online behavioral advertising is the new front-runner. In this age of constant information exchange via social media by an ever-growing number of users, the debate over increased privacy concerns strikes many as hollow and contradictory.