The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One

Vincent Choa

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The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One

机译：背书人对高投入产品购买意愿的说服力：新产品和成熟产品的比较

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《Journal of Global Marketing》 |2010年第3期|p.226-242|共17页
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Vincent Choa;
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机译：产品-代言人配对对（非运动）代言产品的消费者购买意愿的影响。
6. Understanding purchasing patterns and product access of newly launched specialty generics [O] . Stacey Ness, Ron Lucas 2019

机译：了解新推出的特种仿制药的购买模式和产品使用权
7. The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one [O] . Cho V 2010

机译：认可者对高投入产品购买意图的说服力：新推出产品与成熟产品之间的比较

The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One

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