Pioneer Concentrates on 50' and 43' PDPs for Consumer POP Market

摘要

Pioneer Corp. is shifting the focus of its PDP business from the industrial market to the consumer market. Since the end of 2002, the company has emphasized consumer applications for PDP TVs both in Japan and abroad. This shift follows the rapid increase in demand for consumer-use PDPs that started in Japan last year. The trend has since expanded to overseas markets. As a result, demand for consumer-use PDPs has outpaced that of industrial-use PDPs. Against this backdrop, Pioneer has emphasized consumer applications, focusing on PDP TVs both in the Japanese and overseas markets since late last year. Pioneer is concentrating on 50-inch and 43-inch models so that it can improve production efficiency and enhance cost competitiveness. The company currently is producing all its PDPs in Japan and has expanded production capacity gradually. Pioneer plans to achieve production capacity for 300,000 units a year by the end of 2003, according to Yasuo Sakuma, General Manager, Business Planning Department, Display Business Division, Home Entertainment Company, Pioneer Corp.