Sanyo Touts Brand, Cultivates Market With MPEG4 Movie Camera

摘要

Sanyo Electric Co., Ltd. reports strong sales of its Xacti VPC-C1 digital movie camera, which came out in time for Christmas sales in 2003. Sanyo considers the VPC-C1 one of the world's first digital cameras that is equally practical both for recording high quality still pictures and high quality moving pictures. Sanyo Electric hopes to continue to lead this market, which it calls the MPEG4 movie market. The company expects this market will expand. The company is also promoting other models in its lineup of digital movie cameras. This lineup includes entry models and mid-range models. The company uses distribution channels cultivated through sales of the VPC-C 1. In terms of volume, Sanyo Electric is the world's largest producer of digital cameras. However, most of its products are produced for other camera manufacturers on an OEM basis. Thus, products under the Sanyo brand represent a relatively small share of the market. With the VPC-C1, the company expects to increase visibility of the Sanyo brand while making the most of the company's technological expertise as an electronic appliance manufacturer. The VPC-C1 can record long periods of TV-quality MPEG-4 moving images on Secure Digital (SD) memory cards. This product is part of the company's strategy of cultivating demand for a new category of cameras that are neither digital cameras nor digital camcorders, but which offer capabilities for capturing both still and moving images.