机译:北欧消费者对健康主张的认知
MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark;
MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej 10, 8210 Aarhus V, Denmark;
Georg-August University Goettingen, Department of Marketing and Consumer Behaviour, Platz der Goettinger Sieben 3, 37073 Goettingen, Germany;
Matis, Skulagata 4, 101 Reykjavik, Iceland;
NOFIMA Mat, Osloveien 1, 1430 As Stavanger, Norway;
SIK, Box 5401, 402 29, Goeteborg, Sweden;
VTT, Technical Research Centre of Finland, PL 1500, 02044 VTT Espoo, Finland;
health claims; healthy eating; marketing; food;
机译:功能性信息对消费者喜好和消费者对蓝莓功能性饮料健康声明的认知的影响
机译:营养警告是否比塑造消费者的健康感知所要求更效率?
机译:包装标签和监管营养索赔对消费者对产品健康和购买意图的看法的影响:随机对照试验
机译:处理器和零售商对巴尔干国家西部乳制品营养和健康声称产品的消费需求态度
机译:克服对与因果相关的营销主张的怀疑:消费者对公司动机的归因和消费者对公司信誉的感知的作用。
机译:了解消费者如何对与食品有关的健康主张进行分类:消费者衍生的与健康有关的主张的类型
机译:作者:张莹莹,王莹,王莹,王莹,王莹,王莹