Those who wish to encourage students to cast a more critical eye on the persuasion that surrounds them in everyday life may choose to turn to the 5th edition of Jowett and O'Donnell's Propaganda & Persuasion. Written by specialists in the history of communication (Jowett) and persuasion and rhetoric (O'Donnell) this text is intended for use in courses on persuasion and propaganda, rhetoric and mass communication. Yet it also has much to offer to students studying communication more widely. Its aim of enabling students to "recognize, analyze and evaluate the propaganda in their midst" (p. xiv) is applicable to students of PR, marketing communications and corporate communication.
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