A Comparative Study on the Measurement Scales of Organizational Citizenship Behavior Within China's Hotel Industry

摘要

Organizational citizenship behavior (OCB), a work behavior that contributes indirectly to the organization through the maintenance of the organization's social system, has increasingly aroused research interest. Notwithstanding the mounting scholarly concerns, the majority of OCB investigations have been undertaken within the Western context with very little available in China, let alone China's hospitality industry. Considering the importance of OCB in meliorating hotel service and cultivating customer loyalty, the authors of the current study aimed to fill in the research gaps and address OCB with the focus of validating the OCB instruments. Three OCB scales developed in the United States, Taiwan, and Mainland China were tested by surveying a total of 349 hotel employees in China. Results indicated that Taiwan OCB instruments not only demonstrate high consistency as well as accuracy in describing citizenship behaviors but also reflect the specific cultural traits of Mainland China and hence are highly suitable for use within the context of China's hotel industry. (OCB) OCBOCBOCBOCBOCBOCB349 View full textDownload full textKeywordsOrganizational citizenship behavior, China hotel industry, measurement scalesKeywords, , Related var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/19388160.2010.527573