Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

摘要

The "International Research Seminar on Marketing Communications and Consumer Behavior" -is organized on a biennial basis by the Institut d'Administration des Entre-prises d'Aix-en-Provence (IAE Aix), a major French business school (University of Aix-Marseille). It is one of the two conferences emerging from the "International Research Seminar in Marketing" created by IAE Aix in 1974.