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Current Issues in Marketing, Innovation and Business Strategy. Part 1. Selected Papers from the Seminars in Marketing and Innovation Management in 1987-1988

机译:营销,创新和业务战略中的当前问题。第1部分:1987年至1988年市场营销与创新管理研讨会的论文

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摘要

The report contains the following papers: Business plan: Financing the new venture; Success and failure in management buyouts; Service-oriented interaction approach to industrial marketing; The Nordic area and its possibilities as a home market; Software systems in marketing; Information systems in marketing.

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