Salespeople’s Renqing Orientation, Self-esteem, and Selling Behaviors: An Empirical Study in Taiwan

Ming-Hong Tsai; Shu-Cheng Steve Chi; Hsiu-Hua Hu

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Salespeople’s Renqing Orientation, Self-esteem, and Selling Behaviors: An Empirical Study in Taiwan

机译：推销员的人情取向，自尊心和推销行为：对台湾的一项实证研究

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Purpose The purpose of this study was to investigate how salespeople’s renqing orientation and self-esteem jointly affect their selling behavior.

机译：目的这项研究的目的是调查销售人员的人情取向和自尊心如何共同影响他们的销售行为。

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来源
《Journal of Business and Psychology》 |2009年第2期|p.193-200|共8页
作者
Ming-Hong Tsai; Shu-Cheng Steve Chi; Hsiu-Hua Hu;
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1. Salespeople's renqing orientation, self-esteem, and selling behaviors: An empirical study in Taiwan [J] . Tsai M.-H., Chi S.-C.S., Hu H.-H. Journal of business and psychology fsponsored by the Business Psychology Research Institute . 2009,第2期

机译：销售人员的人情取向，自尊心和销售行为：台湾的一项实证研究
2. Salespeople's renqing orientation, self-esteem, and selling behaviors: An empirical study in Taiwan [J] . Tsai M.-H., Chi S.-C.S., Hu H.-H. Journal of business and psychology fsponsored by the Business Psychology Research Institute . 2009,第2期

机译：销售人员的人情取向，自尊心和销售行为：台湾的一项实证研究
3. An Exploratory Study Of The Influence Of Firm Market Orientation Onsalesperson Adaptive Selling, Customer Orientation, Interpersonal Listening in Personal Selling And Salesperson Consulting Behaviors [J] . Alfred M. Pelham Journal of Strategic Marketing . 2009,第1期

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4. Imbalance between market orientation and innovation capability: An empirical study on Taiwan's continuing education [C] . Liao Shu-Hsien, Chang Wen-Jung, Wu Chi-Chuan IEEE International Conference on Industrial Engineering and Engineering Management;IEEM 2009 . 2009

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Salespeople’s Renqing Orientation, Self-esteem, and Selling Behaviors: An Empirical Study in Taiwan

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