The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Thi Song Hanh Pham; Le Monkhouse Lien; Barnes Bradley R.

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The influence of relational capability and marketing capabilities on the export performance of emerging market firms

机译：关系能力和营销能力对新兴市场企业出口绩效的影响

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Purpose - Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabilities - export performance relationships.

机译：目的-利用基于资源的观点，本文的目的是关注关系能力和营销能力对出口绩效的影响。该研究还考察了关系能力对营销能力（出口绩效关系）的相互作用影响。

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来源
《International marketing review》 |2017年第5期|606-628|共23页
作者
Thi Song Hanh Pham; Le Monkhouse Lien; Barnes Bradley R.;
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作者单位

Sheffield Hallam Univ, Sheffield Business Sch, Sheffield, S Yorkshire, England;

Univ Sheffield, Sch Management, Mkt, Sheffield, S Yorkshire, England;

Univ Sheffield, Sch Management, Sheffield, S Yorkshire, England;

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正文语种 eng
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关键词
Export performance; Marketing capabilities; The resource-based view; Emerging markets (Vietnam); Moderating impact; Relational capability;

机译：出口绩效;营销能力;基于资源的观点;新兴市场（越南）;影响适度;关系能力;

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6. The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic [O] . Marcela-Sefora Nemteanu, Dan-Cristian Dabija 2021

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7. The influence of relational capability and marketing capabilities on the export performance of emerging market firms [O] . Pham, Thi Song Hanh, Monkhouse, Lien Le, Barnes, Bradley Richard 2017

机译：关系能力和营销能力对新兴市场企业出口绩效的影响

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

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